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World Poker Fund signs up NBA All-Star as brand ambassador

6th June 2016 9:05 am GMT

Poker and entertainment business World Poker Fund Holdings (WPFH) has signed up seven-time National Basketball Association (NBA) All-Star Tracy McGrady as its new brand ambassador to promote its CelebrityWorld.com social casino product. 

The partnership focuses on marketing and outreach support with user acquisition for Celebrity World, as well as using McGrady's connections to bring more NBA stars and professional athletes on board as ambassadors for the site. 

Launched on May 1st, Celebrity World is a free-to-play online [...]

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