The iGaming arm of Mexican gaming operator Caliente has signed as the principal shirt sponsor of football club Atlético Monarcas Morelia for the next two seasons.
Monarcas Morelia is a professional football club which plays in the Liga MX, Mexico's top football division, and is based in Morelia, Michoacán. Last season the team, nicknamed the Rojiamarilla, finished eighth in the league.
Caliente served as the official betting partner of Monarcas Morelia in the 2015-16 season, with the new deal building on that to include the operator's [...]
