In its biggest ever sponsorship deal, online casino operator Sky Vegas has been unveiled as the new broadcast and off-air sponsor for the next season of celebrity comedy panel show Celebrity Juice on the UK's ITV2 channel.
Hosted by Keith Lemon, the alter-ego of comedian Leigh Francis, the popular television show was first broadcast in September 2008 and returned to ITV2 for the first episode of its sixteenth season on September 8th.
The sponsorship agreement includes branded idents which [...]