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Beehive extends Ladbrokes CRM deal into retail estate

21st September 2016 6:21 am GMT

Gaming marketing solutions provider Beehive is expanding its partnership with British bookmaker Ladbrokes, rolling out its customer relationship management (CRM) tools across the London-listed operator’s retail estate.

The deal is Beehive’s first in the UK retail market and follows the successful deployment of its solutions for Ladbrokes' digital channels.

The new agreement will see Beehive supply Ladbrokes with its CRM engine, a solution that allows the operator to segment customers using behavioural data from its loyalty card, The [...]

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