Affiliate marketing solutions provider NetRefer has introduced a new customer loyalty programme to its Performance Marketing Intelligence (PMI) platform in a bid to aid its clients' retention efforts.
Currently available in beta, the new programme is designed to enable NetRefer customers to ramp up player engagement through competitive features such as leaderboards and gamification tools, as well as loyalty points that can be redeemed in NetRefer's online gift shop.
The customisable programme also allows clients to analyse customer [...]
