Marketing News

Scientific Games has agreed a strategic partnership with Canadian circus entertainment company Cirque du Soleil to collaborate on the development of slot games, with a slot based on the troupe's KOOZA show the first product to be launched through the deal.

Described as an eye-catching, bonus-rich title, KOOZA incorporates Scientific Games’ Pro Wave 3600 slot configuration. It comes with a four-level jackpot, a U-Spin wheel bonus, two free games, a mystery stack feature and high definition graphics, and includes an appearance by The Trickster, a popular Cirque du Soleil character.

The game also has a progressive jackpot that starts at $400,000 and increases with continued play across the linked games.

“We are honored to partner with Cirque du Soleil to bring our customers and their players such an entertaining and high-quality gaming experience,” Scientific Games group chief executive for gaming Derik Mooberry said.

“The artistic and imaginative entertainment of Cirque du Soleil combined with our engaging gameplay in our beautifully rendered Pro Wave 360O package truly delivers an experience unlike any other. More than 160 million people have seen a Cirque du Soleil show either on the Las Vegas Strip or closer to home through one of many traveling Cirque du Soleil performances across the globe.”

Cirque du Soleil’s director of partnership development and licensing Marie-Josée Couture described the partnership with Scientific Games as “a unique creative challenge.”

“Our initial objective was to imagine a new type of gaming experience,” Couture explained. “A great collaboration was born between Scientific Games and Cirque du Soleil, each expert in their field, and the result is the creation of a transformed gaming experience filled with interactions between the Cirque du Soleil characters and the players."

KOOZA has initially gone live as a land-based title, and is to be displayed at the Global Gaming Expo in Las Vegas this week.

Cirque du Soleil’s shows have proved hugely popular in Las Vegas, with a number of shows in residence at several casinos in the city.