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Unibet signs F1 world champion Mika Häkkinen as brand ambassador

24th March 2017 7:36 am GMT

Kindred Group’s Unibet has signed Formula One legend Mika Häkkinen as its new F1 brand ambassador, ahead of the opening race of the season in Melbourne this weekend.

The Finnish two-time World Champion will serve as Unibet’s F1 insider, providing players with exclusive F1 content and unique GP experiences.

Unibet said that through Häkkinen, known in racing circles as ”The Flying Finn”, customers will gain close access to the world of Formula One that few people ever get to [...]

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