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Music downloads to be offered as prizes by U.S lotteries

21st June 2010 8:52 am GMT

Aiming to benefit from the growing popularity of music downloads, MDI Entertainment, a wholly-owned subsidiary of Scientific Games, has announced an agreement with Hip Digital Media Inc, under which MDI will offer state lotteries music downloads as prizes for instant games.

Under the agreement, MDI will provide lotteries with PIN codes which can be redeemed for downloads at a proprietary website, Lotterymusicstore.com, developed by Hip Digital. Through the site, players will be able browse through a [...]

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