Cherry's Yggdrasil Gaming has added a new promotional feature that allows players to complete objectives within slot games to win additional cash prizes.

The Missions feature has been added to Yggdrasil's Boost collection of in-game promotional tools, which are designed to enhance engagement and retention.

The feature sees players work their way through a number of objectives, such as winning on consecutive spins, collecting tokens or activating free spins mode within a set time, in order to win additional prizes.

"We are always on a mission to give players a much deeper, more exciting experience, and that is exactly what Missions does," said Yggdrasil chief executive Fredrik Elmqvist.

"It's the perfect way to create a more competitive environment within the games and an opportunity for operators to be creative when it comes to gamification."

The feature will be fully live with Yggdrasil’s clients in November, at which point operators will be able to customise Missions to set their own objectives. It can also be used alongside other features included in the Boost package, such as the Brag tool that allows users to record and share winnings on social media.

"Missions sits perfectly alongside our other in-game promotional tools in Boost, as well as our Brag social media tool and is yet another tool which allows operators to better cater for their players’ wishes," Elmqvist added.


GIQ Magazine Digital Edition