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Lotto Berlin extends sponsorship deal with Hertha BSC

29th June 2018 6:13 am GMT

Berlin's state lottery has agreed an extension to its long-term sponsorship of the city's biggest football club, Hertha Berliner Sport-Club (Hertha BSC).

The sponsorship will see Lotto Berlin's branding featured around Hertha's Olympiastadion and across its digital channels.

Lotto Berlin said that it will use the upcoming season to promote the legal forms of gambling it offers to players, alongside a greater emphasis on joint sales activities with the club.

French sports and entertainment agency Lagardère Sports brokered the new two-year deal.

"This extension [...]

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