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Mandatory US lottery deductions see Lottoland ad banned by ASA

4th July 2018 8:06 am GMT

An advertisement appearing on the website of lottery betting provider Lottoland has been banned by the UK Advertising Standards Authority (ASA) over concerns that British consumers would fail to understand that mandatory deductions apply to jackpot wins on American lottery products.

The ASA ruling concerns an ad for the US lottery game Powerball seen on lottoland.co.uk in July 2017. The text of the ad stated: "PowerBall £169 million". Tick boxes then allowed players to choose to [...]

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