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ASA bans William Hill ad linking gambling to sexual success

15th May 2019 10:02 am GMT
Advertising Standards Authority

The UK’s Advertising Standards Authority (ASA) has banned a promotion from William Hill which was found to link gambling to sexual success.

A paid-for message from William Hill was seen on dating app Tinder in March, with one complainant challenging whether the ad breached the CAP Code by linking gambling to sexual success.

The ad stated: "Stuck in the friend zone? You won't be for much longer if you use this Cheltenham free bet offer. Join William Hill with [...]

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