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MLS allows sports betting operators to sponsor clubs

27th June 2019 8:50 am GMT

Major League Soccer (MLS) has confirmed plans to allow sports betting operators to serve as shirt sponsors of MLS clubs.

The new club sponsorship opportunities, which are also open to spirits brands, allow branding to appear on the front and sleeve-patch of adult MLS jerseys.

The new sponsorship rules also give brands access to stadium naming-rights, stadium signage, field-board advertising, ad spots and custom programming, with sports betting operators also eligible to set up in private lounges [...]

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