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Bodog Europe selects Unica for marketing software

1st December 2010 9:18 am GMT

Online gaming operator Bodog Europe has selected IBM’s Unica Corporation, a provider of marketing software solutions, to provide the company with expertise within interactive marketing as it looks to continue its growth across Europe.

Bodog will utilise Unica’s campaign management solution to deliver more personalised and relevant communications.

“The Bodog brand ethic has always been based around customer experience - the brand’s longevity and success owes a great debt to consistently excellent customer service,” said Kris Marshall, [...]

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