France’s PMU has selected digital agency Publicis Modem to develop its online marketing strategy with the prime objective of increasing customer sign-ups and loyalty.
PMU has built its reputation on pari-mutuel betting but has recently found itself competing against the likes of Unibet, France-Pari and others in the newly liberalised French market where a number of new pool betting products have been launched.
PMU said that its ambition is to maintain its leading position in the horse racing market and to intensity [...]
