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Gamesys signs branded games deal with ITV’s Red or Black

30th August 2011 9:50 am GMT

Gamesys has signed an exclusive agreement with ITV Studios to develop a series of pay-to-play games based on Red or Black?, the new TV game show from talent show producer Simon Cowell which goes on air this Saturday.

Working in partnership with ITV Studios and Syco TV, Gamesys has developed four pay-to-play Red or Black? online games which will be launched on the company’s Jackpotjoy.com online gaming site and supported by a new on-air promotional campaign.

The [...]

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