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ASA bans 777.com advertorial over misleading content

10th November 2021 8:10 am GMT
888 Holdings

Creative copywriting by an 888 affiliate has landed the operator in trouble with the UK Advertising Standards Authority.

The advertorial for 888’s 777.com was published in June on betterdeals.live, a clickbait site operated by California-based medium.vc.

The ad featured the headline “This is a Slot Machine App You Should be Playing in 2021”, and stated that a player had recently won the progressive jackpot using the free spins on the 777.com Slots app.

The ad also featured a [...]

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