BVGroup selects Enteractive for player reactivation services

Enteractive has agreed a deal to provide its player conversion and reactivation services to Gibraltar-headquartered operator BVGroup (formerly BetVictor).

The agreement will see Enteractive deliver campaigns across multiple brands and markets to activate the operator’s registered non-funded player accounts and dormant players.

“Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players,” said BVGroup chief commercial officer Brent Almeida. “The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all with the aim of increasing the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.”

Enteractive chief business officer Andrew Foster added: “BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded iGaming company that values tapping into all potential player revenue channels.

“Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players.”