888Africa and Unibet choose Optimove for CRM marketing

Kindred Group’s flagship brand Unibet and 888Africa have selected Optimove to enhance their player engagement and retention capabilities.

Optimove will orchestrate and optimize all CRM marketing activities for both operators, helping to drive growth through proven player-led marketing strategies.

"Kindred is a true leader in iGaming committed to delivering an exceptional customer experience to their players," said Optimove vice president of revenue for gaming Motti Colman, named this week as a Gaming Intelligence Hot 50 of 2024 winner.  “This partnership forms a powerful alliance, and we are honored to have been selected.

“We appreciate Kindred’s confidence in our ability. We are excited that our combined efforts in the upcoming years will be revolutionary, propelling Kindred and iGaming marketing into a new era of growth.”

Kindred director of retention marketing Dan Gabay added: “With Optimove as the trusted CRM Marketing leader, we are confident they will contribute to our ongoing efforts to enhance players' experiences.

“Optimove will assist us in delivering personalized and timely customer messages that align with the speed of player interactions with our sports content and casino gaming.”

888Africa is a joint venture part-owned by 888 Holdings, which operates the 888bet or 888bets brand in the Democratic Republic of Congo, Tanzania, and Mozambique, plus BetLion in Zambia.

“We are honored to have been selected as the CRM marketing partner for 888Africa, and we look forward to supporting their foresight and strategic approach in seizing market opportunities,” said Optimove director of sales Peter Miles. “The 888Africa team truly understands the power of loyalty and personalization in every marketing action, particularly in such a competitive landscape.

“We are committed to ensuring that our tools and capabilities become invaluable assets as we join their team in bringing their vision to life.”

888Africa CEO Christopher Coyne said that the collaboration with Optimove marks a significant milestone in the company’s pursuit of accelerating growth and elevating player retention in the competitive iGaming landscape.

“As we implement Optimove's industry-leading CRM Marketing solution, we are confident in the capabilities it brings to the table,” said Coyne. “Optimove's expertise in providing in-depth customer insights, smart orchestration, enhanced marketing attribution, and personalization at scale aligns seamlessly with our strategic objectives.

“This partnership reflects our dedication to delivering unparalleled gaming experiences and achieving our ambitious expansion plans across Africa's regulated online betting and gaming markets.”