Malta-based Enteractive has agreed a deal to provide its reactivation services to online operator Stake.com.
Enteractive will support Stake.com’s existing CRM activities with bespoke reactivation campaigns to activate the operator’s dormant accounts.
“Enteractive is recognised across the industry for its specialised approach in re-engaging distinct player segments for sports betting and iGaming brands,” said Stake.com director of commercial Jarrod Febbraio. “Their one-to-one approach is particularly effective in transforming non-funded accounts and reactivating dormant player accounts.
“We’re excited to see this collaboration maximise the Lifetime Player Value (LPV) for these segments, optimising our active players, and ultimately increasing bottom line revenues.”
Enteractive B2B sales executive Kelly Briffa added: “Our commitment to real one-to-one conversations with players will help Stake.com access those hard-to-reach audience segments to achieve the desired results in player conversions.
“Our sustainable approach, seamless integration, and solid returns show that conversion or reactivation campaigns should not be overlooked. Each call adds value to both the player’s brand experience and bottom-line revenues.”