PlayStar selects Enteractive for player reactivation services

Enteractive has agreed a deal to provide its player conversion and reactivation services to US-facing operator PlayStar.

Enteractive will support PlayStar’s CRM efforts with bespoke reactivation campaigns aimed at activating registered non-funded player accounts and bringing back players from lapsed accounts.

“We are thrilled to partner with Enteractive and their innovative approach to player engagement,” said PlayStar chief marketing officer Jon Bowden. “The team's expertise in both conversion and reactivation campaigns will help us maximise our NGR and enhance the player experience for audiences.”

Enteractive chief business officer Andrew Foster added: “Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions.

“With the aid of our highly skilled team of local US call agents, we are certain that PlayStar can increase their results in player conversions and reactivations.”

In the past year, Enteractive native-speaking call agents engaged with over 8.1 million players, generating over €59 million for global operators, from almost €263 million in deposits.