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Pagol.Bet selects Fast Track as CRM provider

21st October 2024 9:16 am GMT

Brazilian operator Pagol.Bet has partnered with Fast Track to increase engagement, personalisation, and loyalty among its player base.

The operator will utilise Fast Track's CRM and player engagement tools to develop its business in Brazil, where the company recently secured approval to continue operating, ahead of the launch of the regulated market in January.

“We are delighted to partner with Pagol.Bet in Brazil, one of today’s most exciting markets. Our goal is to deliver world-class service and support their growth journey,” Fast Track co-founder and CEO Simon Lidzén.

“Fast Track’s platform leverages the Singularity Model to predict user behaviour and manage complex player journeys. In Brazil’s highly competitive landscape, these innovations are crucial for staying ahead.”

Marcílio da Silva Santos, CEO of Pagol.Bet, commented: “We are excited about this partnership and look forward to enhancing our market position in Brazil through advanced marketing strategies.

“By using Fast Track’s solutions, we aim to optimise player engagement and drive meaningful growth. With this partnership, we are confident about our future in Brazil and in our ability to thrive in this competitive market.”

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