Betway agrees third NBA team partnership29th October 2021 8:42 am GMT
Super Group-owned sports betting operator Betway has agreed a deal to become an official partner of the NBA’s Miami Heat.
The multi-year partnership will see Betway benefit from a strong brand presence around FTX Arena, with both courtside LED and Baseline Apron signage. The agreement will also see Betway become the preferred free-to-play gaming partner of the Miami HEAT.
“Following further growth in the US, we’re thrilled to be partnering with the Miami Heat,” said Betway CEO Anthony Werkman. “Miami is a fantastic city where sport is a huge passion, and we look forward to sharing the thrill with fans of the three-time NBA championship winning side.”
Miami Heat vice president of corporate partnerships Glen Oskin added: “With a proven track record as a global brand, Betway made a huge splash as it entered the US market. Its leading the way as a dynamic entity that provides an incredible free-to-play gaming experience. Betway is an industry leader, and we couldn’t be happier to have it as a partner.”
The partnership marks Betway’s second Florida-based deal, having become partners of the Miami Open Tennis tournament earlier this year.