Play’n GO enters Formula 1 with Haas

Online casino supplier Play’n GO is entering the world of Formula 1 through a multi-year partnership with the Haas F1 Team.

Play’n GO branding will feature on the side of the Haas cars beginning with this weekend’s Las Vegas Grand Prix, with the company’s logo set to be added to the race suits of MoneyGram Haas F1 Team drivers Kevin Magnussen and Nico Hulkenberg in time for the start of the 2024 season.

Guenther Steiner, team principal of MoneyGram Haas F1 Team, said: “We’re delighted to be working with Play’n GO, a global leader in the gaming industry. The scale of their ambition matches ours perfectly – striving for progress through integrity, innovation and entertainment. They are a true global player, who are leading the way in the expansion of the gaming sector right here in America too. 

“I’m certain we’ll be able to showcase the excitement of Formula 1 to legions of new fans, both here at home and internationally through this partnership. Our collaboration is a long term one and I’m really looking forward to building a powerful proposition together over the course of the next few years.”

Johan Törnqvist, CEO and co-founder of Play'n GO, commented: “F1 is one of the premier global entertainment properties, where sport and technology are pushed ever forward in one of the most highly regulated and thrilling competitions in the world. We believe that entertainment, combined with strong regulation and innovation, will allow the gaming industry to continue to flourish for many years to come. 

“Our partnership with the MoneyGram Haas F1 Team will introduce our games to a whole new global audience, and we are thrilled to be a part of Haas’ journey to drive forward performance and innovation both on and off the track.”