Online betting and gaming operator BetMGM has agreed an extended partnership with NASCAR team Richard Childress Racing (RCR).
BetMGM will continue as the official sports betting operator of RCR and will serve as a primary sponsor for select races on the No. 3 BetMGM Chevrolet driven by Austin Dillon and the No. 8 BetMGM Chevrolet driven by Kyle Busch in the NASCAR Cup Series.
BetMGM’s partnership extension with RCR will begin at the Daytona 500 at Daytona International Speedway on February 18, and comes in advance of the arrival of legal sports betting in North Carolina on March 11.
“Richard Childress Racing is an iconic name in motorsports, and it aligns with BetMGM’s goal to partner with best-in-class organizations,” said BetMGM chief revenue officer Matt Prevost. “North Carolina is home to some of the most passionate motorsports fans in the world and BetMGM’s extended partnership with RCR will surely hit another gear with the start of legalized sports betting in North Carolina.”
RCR president Torrey Galida added: “Since our partnership first began in 2021, BetMGM has done an excellent job building on their partnership with Richard Childress Racing through fun, unique activations geared toward engaging race fans and sports bettors. We look forward to building on the success of our innovative partnership.”