Kindred Group’s Unibet brand has been unveiled as the official sportsbook and betting partner of the Professional Fighters League (PFL) in the United Kingdom and France.
The two-year partnership with the mixed martial arts league begins at the 2024 PFL Europe Paris event on 7 March and follows Unibet’s sponsorship of the event last year, which became the biggest MMA event in French TV history.
“The PFL is proud to partner with Unibet, the leading sportsbook for mixed martial arts across Europe,” said PFL senior vice president of international, James Frewin. “PFL Europe and Unibet share many synergies, and we’re excited to provide fans across the UK and France an opportunity to enjoy a premium gaming experience.”
Kindred Group chief commercial and marketing officer Neil Banbury added: “It is always Kindred’s ambition to partner with ambitious, forward-looking sports organisations. The speed of PFL’s growth and its undoubted potential made this an easy choice from our perspective.
“We can’t wait to support the PFL on its evolution, and we’re counting down the days until our partnership officially begins.”