FanDuel partners Carolina Panthers
6th March 2024 7:44 am GMT
Flutter Entertainment’s FanDuel brand has been named as the official sports betting partner of the Carolina Panthers, ahead of its launch in North Carolina next week.
The multi-year partnership with the Charlotte-based NFL team will allow FanDuel to leverage team marks across its marketing channels and gives the brand access to digital signage and exclusive events at Bank of America Stadium.
FanDuel will also partner with the team on digital and social media content as it looks to capture a leading share of North Carolina’s regulated sports betting market, which opens on March 11.
“Bringing FanDuel to sports fans across North Carolina is an important moment for our business, and we are thrilled to be able to work with the Carolina Panthers to introduce their fanbase to America’s #1 Sportsbook,” said Mike Raffensperger, chief commercial officer at FanDuel. “We look forward to supporting the team next season and to engaging the passionate sports fans across North Carolina with our product.”
North Carolina becomes the 22nd state in which FanDuel offers mobile sports betting, with pre-registration now open to players over the age of 21.
Carolina Panthers president Kristi Coleman said: “We are thrilled to welcome FanDuel as an Official Sports Betting Partner. As we look ahead to the 2024 season, we’re excited about the opportunities this partnership presents to deliver unique and engaging experiences to our fans while they are in North Carolina.”
Shares in FanDuel parent Flutter Entertainment (LSE:FLTR) closed unchanged at 16,925.00 pence per share in London Tuesday.
