Flutter Entertainment’s Betfair brand has been unveiled as the new sponsor of leading Brazilian football team Club de Regatas Vasco da Gama.
The deal marks the biggest sponsorship agreement in the club’s history and runs until the end of December 2025, with the possibility of renewal for two more seasons.
Betfair’s logo will be displayed on the men’s team shirts, as well as on the shoulder blade of the women’s shirts.
“It is an honor and an achievement to close this partnership, the largest in Vasco’s history, with Betfair,” said Vasco da Gama CEO Lúcio Barbosa. “There were weeks of intense work to get the best for our club with a huge and consolidated company. We still have challenges ahead, but our commitment to working seriously and hard for Vasco continues.”
Betfair International general director Kimberly Daly commented: “The partnership between Vasco and Betfair is not just a main sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in projects within the Rio team to help develop the club’s present and future.
“For us at Betfair, we are delighted to work together with a team that has growth objectives to strengthen the ties between the two brands. We are very excited to bring Vasco fans exclusive experiences that only Betfair can offer to bring fans even closer to their club, their heart and all the action of each match.”
Shares in Flutter Entertainment plc. (LSE:FLTR) were trading 0.55 per cent higher at 16,335.00 pence per share in London Monday morning.