Superbet has agreed a deal with Wisła Kraków to become the Polish club’s official sponsor and sports betting partner.
The agreement will see the sports betting operator’s logo appear on the back of the men’s first team shirts until 2027, with the company also benefiting from promotional activities around the partnership.
“We consider this partnership a key milestone for our brand and view it as a long-term commitment, with the agreement in place until at least 2027,” said Lukasz Seweryniak, general manager of Superbet Poland.
“We have no doubt that we are now sponsoring one of the most important clubs in Polish football, and we believe the Club will soon reclaim its rightful place. We want to be part of this journey and, together with the fans, write a new and fantastic chapter in our brand’s history.”
Jaroslaw Krolewski, president of Wisła Kraków, commented: “We are delighted that Superbet is joining the sponsors of Wisła Kraków! It is tremendous support and motivation for our further development.
“Thanks to Superbet, we can set even more ambitious sports and development goals. I am particularly pleased that our business partner is a company with such a talented team of people. Together, we will be great.”