Crypto sportsbook Sportsbet.io has been named as an official partner of Spain’s LaLiga in the Middle East, North Africa and Turkey (MENAT) region.
The partnership enables Sportsbet.io to provide exclusive content and offers to LaLiga fans while benefiting from advertising on LED boards during key LaLiga games throughout the season.
Sportsbet.io, which is owned by Yolo Group, joins a growing list of gambling partners within Spain’s top tier of professional football, alongside the likes of Luckia and SportyBet.
“We are excited to announce this partnership with Sportsbet.io, a brand that shares our vision of pushing the boundaries of fan engagement and innovation within sports,” said LaLiga general business manager, Jorge de la Vega. “Together, we aim to deliver new and dynamic experiences for our fans, offering them fresh ways to engage with the passion and excitement that defines LaLiga.
“This collaboration marks an important step in our strategy to connect with global audiences and continue growing our international presence.”
Alex Haig, director of Sportsbet.io, added: “The launch of this partnership with LaLiga underlines our commitment at Sportsbet.io to deliver the best possible experience to our players, going that extra mile to put them into the heart of the action. We have much more planned alongside LaLiga, so watch this space.”