Entain’s bwin brand has been named as the official betting partner of the National Football League (NFL) in Austria and Germany.
This multi-year partnership launched with Sunday’s game between the New York Giants and Carolina Panthers at the Allianz Arena in Munich, Germany, and will run until 2026.
In addition to being the NFL’s official betting partner, bwin will also be the official betting partner of Super Bowl LIX in Germany and Austria.
“With the NFL, we are working with a ‘best-in-class’ sports organisation and supporting the league in our core markets of Germany and Austria. For bwin, this is the logical next step; major sponsorships have been firmly anchored in bwin’s DNA since the beginning,” said Hans-Jörg Nisseler, regional brand director DACH at Entain.
“We want to support the NFL in continuing to grow its fan base. At the same time, we will position bwin as a premium brand for a unique sports and betting experience. We are very much looking forward to our time together.”
Alexander Steinforth, general manager of NFL Germany, commented: “We see how great the excitement and anticipation is for the upcoming game in Munich. November 10th is the NFL highlight of the year for our fans in German-speaking countries.
“That’s why we are delighted to have bwin on board as a responsible sports betting partner with whom we can create unique experiences together.”