FOX Bet, the US joint venture between FOX Sports and The Stars Group, has become an official partner of NBA side the Philadelphia 76ers.
Already an authorized partner of the NBA, FOX Bet becomes the first online sportsbook brand to sign a deal with an NBA franchise.
The agreement sees FOX Bet gain brand exposure via the 76ers’ traditional, digital and social media assets, custom home game promotions and exposure on courtside and LED signage.
In addition, FOX [...]
