Kindred Group’s Unibet brand has been unveiled as the new sponsor of the European Handball Federation’s Euro 2020 Championships next year.
Unibet will sponsor the men’s EHF EURO 2020 tournament, which takes place in Sweden, Austria and Norway from 9 – 26 January, as well as the women’s tournament in Denmark and Norway later in the year.
“Handball is continuing to grow in popularity and as a result the opportunity to bet on the sport is gaining traction,” said Kindred Group global head of sponsorships Timothy Mastelinck. “We are driven by a passion for sportsmanship and fair play, values we share with the EHF so continuing this partnership was logical for us.
“We want to offer our customers an honest, transparent and safe gaming experience and ensure they are aware of their gaming behaviour so they can play responsibly.”
The sponsorship with Unibet was one of eight sponsorship packages secured for the men’s event by Wanda Sports Group’s media agency Infront.
“Kindred Group’s decision to expand their presence at the EHF EUROs speaks volumes about the impact its sponsorship had at the women’s event in 2018,” said Julien Ternisien, senior vice president at Infront. “In addition, the fact all eight packages have been sold for the men’s event highlights the value sponsors continue to put in men’s handball.”
Martin Hausleitner, secretary general of the European Handball Federation, added: “The fact that all eight sponsorship packages have been sold is great news and underlines the attractiveness of handball for companies as we are looking forward to staging the biggest EHF EURO to date next month.”