Gibraltar-based gaming operator MansionBet has been named as the new official UK betting partner of English Football League Championship club Millwall FC.
The new partnership will see the MansionBet logo feature on the back of the senior team’s shorts during games, with MansionBet also providing exclusive deals to Millwall fans during home games at The Den, as well as offering a range of money-can’t-buy experiences and ticket giveaways.
“This is an exciting deal for the football club,” said Millwall FC commercial director Stuart Lock. “To link-up with such an established online sportsbook in MansionBet is a measure of our continued growth and progress on and off the pitch.
“We look forward to working closely with our colleagues at Mansion – a brand which shares our values.”
Mansion chief marketing officer David Murphy commented: “We’re excited to engage with Millwall’s loyal and passionate fans through exclusive offers and giveaways.
“Branching out into the EFL Championship allows us to reach a broader customer base, strengthening the MansionBet name across the UK.”