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Shuffle Master rebrands as SHFL Entertainment

3rd October 2012 4:59 am GMT

The first day of the Global Gaming Expo (G2E) in Las Vegas saw 30-year old Shuffle Master Inc. rebrand as SHFL entertainment in an effort to reflect the company’s broad and expanding portfolio of content and entry into new verticals such as online gaming.

SHFL chief executive Gavin Isaacs said the new name was selected to pay tribute to the original name chosen by the company’s founder John Breeding in 1983, and [...]

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