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Betclic Everest targets growth with relaunch of Expekt brand

24th July 2013 8:53 am GMT

European gaming operator Betclic Everest Group is to relaunch its Nordic and Eastern European-facing gaming brand Expekt, aiming to reclaim its position as a market-leader in its core territories.

The relaunch has seen the operator totally rebuild the Expekt.com site, with Expekt’s core sportsbook offering being integrated onto Betclic’s trading platform. The move is part of a three-year drive to re-establish the Expekt brand in its core markets of Scandinavia and Northern [...]

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