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Paddy Power to replicate mobile success in social

28th August 2013 10:10 am GMT

Paddy Power will look to follow its success in mobile gaming by establishing a market-leading position in social channels, with the Irish operator set to beta-launch its real-money sports betting offering on the Facebook platform this week.

Following publication of the operator’s first half results this morning, Paddy Power chief executive Patrick Kennedy said the company would look to leverage its strong presence on the social network to drive growth in the new product, claiming that [...]

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