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William Hill to drop Miapuesta brand following acquisition

3rd September 2013 9:37 am GMT

UK bookmaker William Hill has exercised its call option to acquire Sportingbet’s Spanish-facing Miapuesta.es business, which it will operate under the company’s WilliamHill.es brand.

The move was described by a company spokesperson as reinforcing William Hill’s Spanish strategy, who added that it “positions [the operator] as one of the leading online bookmakers in the country.”

According to the company, the combined market share of William Hill and Miapuesta gives the operator the third largest share of the [...]

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