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ATR to enter sports rights market via in-house streaming division

29th January 2014 8:21 am GMT

UK and Irish horse racing broadcaster At the Races (ATR) has officially launched its new in-house streaming division under a stand-alone brand, which will offer approximately five million live and archive horserace streams every month via a platform and delivery network purpose built for the betting industry.

Sport Mediastream is fully integrated with 16 partner bookmaker websites in the UK and Ireland, and is available to customers across PC, tablet and mobile devices.ATR also announced [...]

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