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ATR’s Sport Mediastream signs first sports rights deal

29th January 2014 3:29 pm GMT

Sport Mediastream, the in-house streaming division of horse racing broadcaster At the Races (ATR), has signed its first sports rights deal with The Football Conference, the third tier of football in England.

Sport Mediastream has agreed a long-term deal with The Football Conference, granting the company exclusive rights to produce and distribute an audio and visual service of live coverage from thirty top matches broadcast on BT Sport.

The deal also includes archive match coverage and [...]

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