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Atari signs strategic real-money partnership with Pariplay

16th April 2014 8:58 am GMT

Video games publisher Atari is set to enter the real-money gaming sector through a long-term strategic partnership with Pariplay, a company owned by GMS Entertainment in which Zumba Fitness developer Majesco Entertainment holds a 50 per cent stake.

The deal covers online lottery, social, iGaming and mobile channels, with a number of brands earmarked for lottery clients. The first products are set to be rolled out in the fourth quarter of this year.

Pariplay will develop a [...]

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