London-listed mobile gaming supplier Nektan has launched a new digital marketing division in partnership with Betfred founder Fred Done and Active Win managing director Warren Jacobs.
Nektan Marketing Services (NMS) will provide full turnkey services for Nektan's partners to acquire new gaming players via digital acquisition channels including paid search, media buying, management of affiliate networks, social media and search engine optimisation.
The services will be tailored to the specific requirements of each of Nektan's individual partners, which [...]
