Swedish operator Betsson has confirmed that its Betsafe online gaming brand has become the first company to launch a gambling app for Apple TV in Sweden.
The Betsafe Live Roulette app was launched yesterday (May 19th), with Swedish players able to log in and play directly from their Apple TV.
Betsson said that the initiative was in line with its subsidiaries’ strategy to be “at the forefront in providing the industry’s best customer experience.”
Betsson CEO Ulrik Bengtsson [...]
