UK betting and gaming operator Betfred has signed a ten-year deal for GVC Holdings to serve as its technical platform provider.
Betfred said that it selected GVC after an extensive review, adding that the new platform will enable it to speed up its international expansion plans.
GVC's proprietary platform, which it took control of through the acquisition of bwin.party, provides a single player account, allowing users to play across different verticals and multiple channels using a single wallet, while its data-driven backend will [...]
