Sports betting solutions provider SBTech has agreed a deal to power Betser.com, a new gamified sportsbook brand from Hero Gaming.
Inspired by fantasy football, private betting leagues and social betting, Betser seeks to apply the same principles to fixed odds sports betting.
The Malta-licensed offering, which is yet to go live, has been devised by the creators of Casino Heroes.
“We don't aim just to please players with good products - our strategy is to wow them by [...]