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Cherry to merge iGaming assets under ComeOn! brand

23rd March 2017 9:52 am GMT

Swedish operator Cherry is to pool its online gaming assets including its Cherry iGaming division under the ComeOn! brand.

The move comes as part of the integration project between Cherry iGaming and ComeOn, which it recently acquired, and takes effect from April 1st.

The company said that branding the division under ComeOn! was a move to emphasise the iGaming division's "operational independence" from Cherry's other business areas.

Cherry took full control of ComeOn in November last year, acquiring a [...]

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