Betsafe has become the first Betsson-owned brand to add a horse racing betting product to its sportsbook offering.
The Betsafe launch coincides with this year's Royal Ascot festival, which begins on Tuesday June 20th and runs until Saturday June 24th.
The launch has been facilitated by Betsson's €34m acquisition of RaceBets, agreed in December 2016, which saw the company take charge of a horse racing product and trading team alongside its sportsbook product.
Betsson says this has enabled [...]
