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Paddy Power first to launch bespoke in-shop channel with SIS

11th July 2017 6:46 am GMT

London-listed bookmaker Paddy Power has launched a branded in-shop TV channel in partnership with Sports Information Services (SIS).

Paddy Power TV (PPTV) is available across the bookmaker's retail estate, offering a range of content that can be personalised for each shop.

SIS commercial director Paul Witten described the deployment as a landmark deal for the broadcasting of live content in retail betting, with Paddy Power becoming the first client to go live with the service.

"We continually strive to ensure [...]

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