London-listed bookmaker Paddy Power has launched a branded in-shop TV channel in partnership with Sports Information Services (SIS).
Paddy Power TV (PPTV) is available across the bookmaker's retail estate, offering a range of content that can be personalised for each shop.
SIS commercial director Paul Witten described the deployment as a landmark deal for the broadcasting of live content in retail betting, with Paddy Power becoming the first client to go live with the service.
"We continually strive to ensure [...]
