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William Hill launches in Sweden

8th May 2019 7:03 am GMT
William Hill

London-listed operator William Hill has launched its new online betting and gaming site in Sweden, the company’s first new locally licensed offering since 2011.

Following its acquisition of MRG Group, the WilliamHill.se site has gone live after a rebrand of the existing Redbet.se site.

The new site is fully localized for the Swedish market with a Kambi-powered sportsbook offering “Bet Builder” functionality and localised odds on Swedish sports including trotting, Swedish football and ice hockey, as well [...]

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