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F1 expands Sportradar partnership to develop new live betting markets

6th August 2019 8:00 am GMT

Sportradar has expanded its partnership with Formula 1 and its sponsorship and data rights partner Interregional Sports Group (ISG) to launch a new in-play betting product.

The live ‘in race’ odds offering was first trialled this season as part of an exclusive partnership with Sportradar and will now be expanded to offer around 30 unique markets during qualifying and on race day.

This will be further enhanced by markets beyond the podium positions, with in-team competition and [...]

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